SARA FAY
EGAN
Sara Fay Egan is president and CEO of Beale Street Blues Company, a Hospitality and Restaurant Group and Entertainment Company. Sara Fay, originally from Memphis, TN, graduated from the School of Journalism and New Media at the University of Mississippi. After graduating, Sara Fay moved to Dallas, TX where she spent over nine years planning, designing, and executing weddings and events both locally and nationally as the national sales director of weddings for Todd Events.
Sara Fay opened Jackson Durham Floral and Event Design in 2012 and ran the company until she sold her ownership in 2019. At that time, she opened Sara Fay Egan Events, which specialized in planning a limited number of high-end destination weddings. Sara Fay executed many successful weddings and events all over the world including Texas, Oklahoma, Louisiana, Florida, South Carolina, Georgia, Tennessee, North Carolina, Maine, Washington DC, Arizona, Colorado, Missouri, Nevada, New York, Oregon, West Virginia, California, Rhode Island, Michigan, Mexico, The Bahamas, Jamaica, and Italy.
Her understanding of all aspects of the hospitality industry has elevated her to a sought-after expert in the field. Her experiences in event planning, starting and owning businesses, and now running her family business—combined with her unbelievable personal and life experiences—compelled her to write her debut book,
The Through Line: Finding Happiness Through the Curveballs of Life, Family, and Business, available Jan. 21st.
But family is most important to Sara Fay.
She and her husband, Merrick, have two children, Grace, thirteen, and Walker, ten, and she feels compelled to tell her stories and share lessons of family, life, and business. Through it all, she’s discovered that true happiness doesn’t come from a perfect plan — it’s about embracing who you really are, leaning into relationships, and finding moments of joy amidst the mess.
photos by Kate Swail
Let’s work together
We believe that all of our ideas and dreams are better together than apart. Reach out and let’s see where collaboration can take us!
Speaking Engagements
Sara Fay loves to connect with audiences in person.
She specializes in a wide range of topics including:
Finding happiness amidst curveballs
Wedding and event planning
Hospitality
Balancing family and business
Creating, building, and selling small businesses
Leadership
Creating a brand through line
Home preservation
Autoimmune research
Mentoring Sessions
Our mentoring sessions are perfect for young females who are interested in a dynamic career and need advice and actionable steps on where to start and how to get where they want to be. Or for anyone who is shifting gears in their career or life and would like advice from someone experienced with navigating change. These include personal one-on-one Zoom sessions with Sara Fay as well as digital workbooks to help guide you through the journey.